Relay for dental practices
The front desk cannot answer every call during a procedure, and recall postcards get thrown away. Relay texts back the missed calls, reminds patients when they are due, and asks for the review while the visit is fresh.
Get started free See pricingWhat dental practices run on Relay
Recall reminders from the last visit
A date-based reminder counts forward from the completed appointment and sends the “you’re due for a cleaning” text at the interval you set — six months for hygiene — with a follow-up if they do not book.
Fewer no-shows
Reminders before the appointment by text and email, in the patient’s time zone, with a reply-to-confirm thread that lands in the inbox.
Text back the calls you miss
During a procedure the phone still rings. The caller gets a text within a minute and can reply with what they need.
Ask for the review while it is fresh
Two hours after the appointment is marked complete, the patient gets a text with your review link. A reply comes straight to you instead of the public page.
Online booking for new patients
A public booking page for new-patient exams, synced to Google Calendar, with the confirmation and pre-visit instructions sent automatically.
Playbooks are turned on from Automations → Templates and every step is editable in plain language.
Also in the box
- One shared inbox
- Two-way texting from your business number
- Intake forms that create the contact
- Win-back for quiet customers
- Quiet hours in the customer’s time zone
- Opt-outs honoured automatically
Simple, transparent pricing
The same plans for every business. Start free; upgrade when you need more room. Full detail on the pricing page.
Starter
- 2,500 contacts
- Unlimited pipelines
- Custom branding
- SMS & email
- Priority support
Business
- 50,000 contacts
- Unlimited users, automations & storage
- Unlimited API keys & webhooks
- Custom integrations
- Dedicated success manager
AI Front Desk — $149/month, add to any paid plan
Answers your phone, books jobs, captures leads. 150 talk minutes included, then $0.45/min.
Additional business — add a second location or brand to any paid plan
Each added business is its own workspace under your login at half the parent plan: Starter +$15/mo, Pro +$40/mo, Business +$100/mo. Up to 5 businesses; past that, the agency suite at $997/mo.
Questions dental practices ask
Is Relay a practice management system?
No. Relay is the patient communication layer — texting, email, calls, reminders and follow-up. It sits beside your PMS rather than replacing it. Contacts can be imported from a CSV export.
How does the recall reminder know when a patient is due?
From the date of their last completed appointment in Relay, or from a custom date field you fill in. The reminder counts forward from that date.
Can patients reply to a reminder?
Yes. Every text is two-way. Replies arrive in the shared inbox on the patient’s thread, and STOP is honoured automatically.
Can we text from our existing office number?
Relay provisions a business number for texting and calls. Existing numbers can be forwarded to it so missed calls still trigger the text-back.
Is there a free plan?
Yes. The plans on this page are the same for every business, and the free plan is enough to run reminders for a small list.
Related industries
Relay for chiropractorsA CRM for chiropractic clinics: new-patient enquiry follow-up, appointment reminders, re-activation of patients who lapsed, review requests and one inbox for text, email and calls.Relay for med spasA CRM for med spas and aesthetics clinics: consultation follow-up, treatment-interval reminders, post-treatment check-ins, review requests and one inbox for text, email and Instagram.Relay for veterinary clinicsA CRM for veterinary clinics and pet care: vaccination and check-up reminders from the last visit, appointment reminders, missed-call text-back during surgery, and review requests after the visit.Set up Relay for dental practices
Free plan, no card, and your workspace starts with the playbooks dental practices use.
Get started free