Pricing
Start free. Upgrade when you need more room — no per-seat surprises. Need your phone answered? Add the AI Front Desk to any paid plan.
Start free Book a 15-minute demoSimple, transparent pricing
The same plans for every business. Start free; upgrade when you need more room. Full detail on the pricing page.
Starter
- 2,500 contacts, unlimited pipelines
- SMS & email
- Automations (up to 10) and API access
- Your own logo and colors
- Priority support
Business
- 50,000 contacts
- Unlimited users, automations & storage
- Unlimited API keys & webhooks
- Custom integrations
- Priority support
AI Front Desk $149/month, add to any paid plan
Answers your phone, books jobs, captures leads. Includes AI replies to Instagram and Facebook DMs and comments. 150 talk minutes included, then $0.45/min.
Additional business Add a second location or brand to any paid plan
Each added business is its own workspace under your login at half the parent plan: Starter +$15/mo, Pro +$40/mo, Business +$100/mo. Up to 5 businesses; past that, the agency suite at $997/mo.
Your plan includes the software, the setup guides and email support. Want us to set it up for you? That's done-for-you, quoted per project.
Questions before you pick a plan
Is there really a free plan?
Yes. The free plan is a working workspace with the contact, sending and automation caps shown on its card. No card is asked for at signup, and nothing upgrades or charges on its own.
Do you charge per seat?
No. A plan is priced for the business, not per person. Every plan includes a team allowance (unlimited on the top tier), and adding a colleague within it costs nothing extra.
What is the AI Front Desk?
An add-on for any paid plan. Relay answers your business line, books appointments against your calendar and captures the caller as a lead, so a missed call becomes a contact instead of a voicemail. It also answers Instagram and Facebook DMs and comments with AI replies. The add-on includes a block of talk minutes each month and bills per minute past it.
I run more than one business. Do I need two accounts?
No. On any paid plan you can add another business as its own isolated workspace under your login, at half your plan price per added business, up to five. Past five, the agency suite is the next step.
Can I change or cancel later?
Yes. Upgrade, downgrade or cancel from Settings → Billing at any time; a cancellation runs to the end of the period you have paid for. Your contacts, notes and products stay exportable on every plan.
Pricing is the same in every industry
Relay is one product at one price. See how it is set up for yours:
- Relay for law firms
- Relay for med spas
- Relay for real estate agents
- Relay for insurance agencies
- Relay for salons and barbers
- Relay for gyms and fitness studios
- Relay for accountants and bookkeepers
- Relay for consultants and coaches
- Relay for veterinary clinics
- Relay for pet groomers
- Relay for auto repair shops
- Relay for cleaning companies
- The CRM and booking software for tattoo studios
- Relay for new businesses