For salons, barbers, lash and brow studios, med spas, tattoo studios and groomers
Missed messages, no-shows and double-booking, handled in one place
One inbox for texts, email, calls and social DMs. Booking that checks for conflicts, reminders before every visit, rebook nudges and a waitlist that hears first when a slot opens. AI drafts your replies, and you approve them.
Book a 15-minute demo Create an account Sign inA 15-minute call with our team about how your business books and follows up today, and how we would set Relay up for it.
Every message, one inbox
Texts, email, calls, web chat and form inquiries land on the client's thread. Facebook and Instagram messages join once you connect your Page.
Missed calls get a text back
You are with a client and the phone rings. The caller gets a text within a minute and can reply with what they need.
Booking without double-booking
A public booking page for each calendar, synced to Google Calendar, that checks for conflicts before it confirms. Deposits are there if you want them.
Reminders before every visit
Reminder texts before each appointment, replies that land in your inbox, and quiet hours so nothing goes out overnight.
Rebooks and the waitlist
Clients who are due back get a nudge to rebook. When someone cancels, the people on your waitlist get a text so the slot can be filled.
AI that drafts first
Relay's AI drafts the reply and a person sends it. It sends on its own only on the channels where you switch that on. The AI Front Desk add-on answers your line and books appointments.
Part of one connected stack, with Mycel as the brain
Running a shop usually means five tools that do not talk to each other. Relay is the customer side of one stack wired to one brain, set up and run with you by our team.
Mycel
The business's memory and the owner's desk. With Mycel connected, Relay's AI drafts can read from what your team keeps there, and Relay appointments sit on the same calendar as your team's time.
Relay
Conversations, booking, reminders, rebooking, the waitlist and the AI front desk.
Built for appointment businesses
Relay is one product. What changes by business is which follow-up playbooks you turn on first. Pick yours and your workspace starts with them.
- Relay for salons and barbers
- Relay for med spas
- Booking and client messaging for tattoo studios
- Relay for pet groomers
Run a trades or field-service shop? TradesBackbone is built for that.
Questions owners ask first
Who is Relay for?
Appointment businesses: salons, barbers, lash and brow studios, med spas, tattoo studios and groomers. If you run a trades or field-service shop, TradesBackbone is built for that instead.
What does Relay do?
It runs the customer side of the business: one inbox for texts, email, calls and social DMs, a booking page that checks for conflicts, reminders before every visit, rebook nudges, a waitlist that is texted when a slot opens, and AI that drafts replies for you to approve.
How does Relay connect to the rest of the stack?
Relay is the customer-ops layer of one connected stack with Mycel as the brain. With Mycel connected, Relay's AI drafts can read from what your team keeps in Mycel, and Relay appointments show on Mycel's calendar. ReputeLift handles reviews and getting found in Google and AI search, and SynthPrism drafts and publishes your posts. Our team sets it up and runs it with you.
Does the AI reply to clients on its own?
Not unless you turn that on. By default it drafts the reply and a person sends it. You can let it send on its own channel by channel, with a short delay and a stop button.
How do I get started?
Book a 15-minute call with our team. We look at how your business books and follows up today and how we would set Relay and the rest of the stack up for it. You can also create an account and look around first.
See how it would run for your business
Our team sets up Relay and the rest of the stack with you, then keeps running it with you. It starts with a 15-minute call.
Book a 15-minute demoSimple, transparent pricing
The same plans for every business. Start free; upgrade when you need more room. Full detail on the pricing page.
Relay Basic
or $539/year, one month free
- 1 team seat included, then $25/mo per extra seat
- Each month: 1,000 emails, then $3 per 1,000
- 1 GB of file storage
- No texting number and no AI. Move to Starter for both
- One inbox for email and web chat
- Contacts, calendar and booking links
Starter
or $869/year, one month free
- 3 team seats included, then $25/mo per extra seat
- Each month: 100 texts, 1,000 emails and $2 of AI
- 1 GB of file storage and your own local business number
- Beyond that: Texts $0.04 each, email $3 per 1,000, calls $0.05 per minute, AI at 1.8x its cost
- 2,500 contacts, unlimited pipelines
- SMS & email
- Automations (up to 10) and API access
- Your own logo and colors
- Priority support
Pro
or $2,189/year, one month free
- 10 team seats included, then $25/mo per extra seat
- Each month: 600 texts, 5,000 emails and $10 of AI
- 10 GB of file storage and your own local business number
- Beyond that: Texts $0.04 each, email $3 per 1,000, calls $0.05 per minute, AI at 1.8x its cost
- 15,000 contacts
- Unlimited pipelines
- White-label
- Automations
- API access
Business
or $4,939/year, one month free
- 25 team seats included, then $25/mo per extra seat
- Each month: 2,000 texts, 12,000 emails and $30 of AI
- 50 GB of file storage and your own local business number
- Beyond that: Texts $0.04 each, email $3 per 1,000, calls $0.05 per minute, AI at 1.8x its cost
- 50,000 contacts
- Unlimited automations and storage
- Unlimited API keys & webhooks
- Custom integrations
- Priority support
Usage and extra seats
Usage beyond what your plan includes is billed monthly: Texts $0.04 each, email $3 per 1,000, calls $0.05 per minute, AI at 1.8x its cost. Calls are billed by the minute on every plan. Extra team seats are $25/mo each on any plan. You can turn extra usage off or set a monthly spending limit in Settings > Billing, and the account owner gets an email at 80% and 100% of each allowance.
Modules
Add only the parts your business uses, on top of any plan above. Yearly billing (one month free) is set up with our team.
Automatic support $59/month or $649/year, add to any paid plan
Decide how far the AI answers on its own, topic by topic, with hand-offs to a person that come with a due time.
- Topic rules: for each kind of question, the AI answers, drafts, or hands it to a person
- Your own hand-off phrases and a daily reply limit per customer
- An automatic case on every hand-off, in the Support Control Center
- $15 of AI included each month
AI voice (Front Desk) $149/month or $1,639/year, add to Starter, Pro or Business
The AI answers your business line, books appointments and captures the caller as a lead when nobody can pick up. Includes AI replies to Instagram and Facebook DMs and comments.
- AI phone answering and booking
- AI replies to Instagram and Facebook DMs and comments
- 200 AI call minutes a month, then $0.20/min, never more than the module price
Enterprise controls $499/month or $5,489/year, requires Business
For larger teams that need to take their activity record with them, keep it longer, and get a faster support response on top of Business.
- Audit log export to a spreadsheet (CSV)
- Extended retention: 90 days to change your mind after closing the account, instead of 30
- A 4-hour support response
- Set up for your company with our team
Talk to us to add it.
Additional business Add a second location or brand to any paid plan.
Each added business is its own workspace under your login at half the parent plan: Starter +$39.50/mo, Pro +$99.50/mo, Business +$224.50/mo. Up to 5 businesses. Running more than 5? Book a call and our team sets it up.
Your plan includes the software, the setup guides and email support. Want us to set it up for you? That's done-for-you, quoted per project.