Relay for new businesses
If you are setting up a new business and picking software, here is the honest version. Relay is early. The core — one inbox for text, email and calls, a booking page, forms, pipelines and a library of follow-up playbooks — is built and running real businesses. Some corners are rougher than the big names. In exchange, you get a direct line to the people building it, and what you ask for shapes what gets built next.
What new businesses run on Relay
Everything in one inbox from day one
Text, email, calls and web chat on one thread per customer. You will not outgrow it, and you will not have to migrate off it.
A business number that texts back
A number for the business, separate from your cell, that texts back every call you miss and keeps the thread for you.
Playbooks instead of a blank page
A library of ready-made follow-up playbooks — new lead, missed call, review request, no-show prevention, win-back — turned on in a click and edited in plain language.
A booking page and a form
A public booking page synced to Google Calendar, and forms that create the contact. Enough to take a customer from enquiry to appointment without another tool.
Grow into more than one business
When the second location or the second brand comes, it lives under the same login as its own workspace.
Playbooks are turned on from Automations → Templates and every step is editable in plain language.
Also in the box
- Pipelines and deals
- Invoices
- Email campaigns
- Website chat widget
- CSV import
- Opt-outs honoured automatically
Simple, transparent pricing
The same plans for every business. Start free; upgrade when you need more room. Full detail on the pricing page.
Starter
- 2,500 contacts
- Unlimited pipelines
- Custom branding
- SMS & email
- Priority support
Business
- 50,000 contacts
- Unlimited users, automations & storage
- Unlimited API keys & webhooks
- Custom integrations
- Dedicated success manager
AI Front Desk — $149/month, add to any paid plan
Answers your phone, books jobs, captures leads. 150 talk minutes included, then $0.45/min.
Additional business — add a second location or brand to any paid plan
Each added business is its own workspace under your login at half the parent plan: Starter +$15/mo, Pro +$40/mo, Business +$100/mo. Up to 5 businesses; past that, the agency suite at $997/mo.
Questions new businesses ask
What do you mean by early?
Relay has been in production with real businesses since 2026, and it is built by a small team. The core workflows are solid and used daily. Some screens are plainer than they will be, some integrations are still going through vendor review, and you will occasionally find an edge we have not smoothed. We say so rather than hide it.
What do early users actually get?
A direct line. Feedback from early users goes to the people building Relay, and requests from real workflows are what set the roadmap. Pricing is the same as for everyone, with no special early-user rate; what is different is how much say you have.
Will my data be safe if Relay changes?
Your contacts, messages and appointments are yours. You can export your account data at any time, and if you leave, you take it with you.
Is there a free plan?
Yes. The free plan is enough to run a small list with a booking page and forms. Paid plans add texting volume, users and automations, and they are listed on this page.
How do I reach a human?
Reply to any email Relay sends you, or write to [email protected]. A person answers.
Related industries
Relay for consultants and coachesA CRM for consultants and coaches: discovery-call booking with reminders, a follow-up ladder for every proposal, email nurture sequences, invoices, and one inbox for every client conversation.Relay for salons and barbersA CRM for salons, barbershops and beauty studios: missed-call text-back while your hands are busy, appointment reminders, rebooking nudges, review requests and Instagram in the same inbox.Relay for real estate agentsA CRM for real estate agents and small brokerages: a warming cadence for every new lead, leads from Zillow or any portal by webhook, showing reminders, and anniversary touches that bring referrals.Set up Relay for new businesses
Free plan, no card, and your workspace starts with the playbooks new businesses use.
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