Relay for real estate agents
Speed to lead decides who gets the listing. Relay replies to a new lead within minutes from any source, keeps a warming cadence running for weeks, and reaches out on the closing anniversary when the referral is most likely.
Get started free See pricingWhat real estate agents run on Relay
Warm every new lead automatically
The first reply goes out within minutes; then a text-and-email cadence follows up over the following days until the lead answers or opts out.
Leads from Zillow or any portal
Point a portal’s lead notification at a Relay webhook and the lead is created and the cadence starts — no copy-paste from email.
Showing reminders
Book the showing on your Relay calendar and the buyer gets a reminder by text before it, with reply-to-confirm.
Anniversary and life-event touches
A date-based reminder fires a year after closing with a personal note. Referrals come from being remembered.
Text back the calls you miss
You are in a showing; the phone rings; the caller gets a text within a minute and the conversation continues in your inbox.
Playbooks are turned on from Automations → Templates and every step is editable in plain language.
Also in the box
- Pipelines and deals
- One shared inbox
- SMS and email blasts
- Segments and tags
- CSV import
- Opt-outs honoured automatically
Simple, transparent pricing
The same plans for every business. Start free; upgrade when you need more room. Full detail on the pricing page.
Starter
- 2,500 contacts
- Unlimited pipelines
- Custom branding
- SMS & email
- Priority support
Business
- 50,000 contacts
- Unlimited users, automations & storage
- Unlimited API keys & webhooks
- Custom integrations
- Dedicated success manager
AI Front Desk — $149/month, add to any paid plan
Answers your phone, books jobs, captures leads. 150 talk minutes included, then $0.45/min.
Additional business — add a second location or brand to any paid plan
Each added business is its own workspace under your login at half the parent plan: Starter +$15/mo, Pro +$40/mo, Business +$100/mo. Up to 5 businesses; past that, the agency suite at $997/mo.
Questions real estate agents ask
Does Relay connect to the MLS?
No. Relay is the lead follow-up and conversation layer. Leads come in from forms, webhooks, texts and calls; listings stay in your MLS tools.
Can I run buyers and sellers as separate pipelines?
Yes. Pipelines and their stages are yours to define, and each deal carries its own notes, tasks and messages.
How long does the warming cadence run?
As long as you set. The default new-lead cadence runs for days; you can edit every step and add more.
Can I send a market update to my whole sphere?
Yes. Build a segment and send an email or SMS blast. Opt-outs and quiet hours are enforced automatically.
What does it cost?
The plans on this page are the same for every business, with a free plan to start on. No contract.
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Free plan, no card, and your workspace starts with the playbooks real estate agents use.
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